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2875 Foundations of Digital Communications Strategy & Social Media

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Course Description

This course shows you how to take a strategic approach to your digital communications to achieve your business goals. You'll see how to successfully integrate digital, social and mobile platforms into a strategic business and marketing program. You'll start a blog, which will serve as your online portfolio. You'll learn more about current applications and tools, policies and procedures, best practices, community management and legal, ethical and privacy issues. Sessions include lectures, discussions, practical instruction, group projects and online analysis.

Learning Outcomes

  • Take a strategic approach to digital communications management.
  • Integrate online tools into a marketing and communications program.
  • Build relationships, communities and a culture of trust.
  • Use new tools in an ethical manner.
  • Measure and evaluate communications strategy and tactics.

This course may be applied towards the SCS Certificate(s) in


This course is recognised by the following association(s). Click on the association name for details.

Association of Administrative Assistants (AAA)


Sections

  2875 - 049 Foundations of Digital Communications Strategy and Social Media    
  Fall - 16   Status:  Canceled
 
Section Schedule:
  Date and Time TBA
Course Fees:   Flat Fee non-credit    $745.00
Potential Price Adjustments:
 
Delivery Options:  HYBRID
 
  2875 - 050 Foundations of Digital Communications Strategy and Social Media    
  Fall - 16   Status:  Available
 
Weeknight:   Tue 6:00PM - 9:00PM
27 Sep 2016 to 13 Dec 2016
Number of Sessions: 12 Sessions
Course Fees:   Flat Fee non-credit    $745.00
Potential Price Adjustments:
  3.60 CEUs
Campus:   St. George Campus
Delivery Options:  IN-CLASS
Instructors: Diane Begin, M.A., APR
 
  2875 - 052 Foundations of Digital Communications Strategy and Social Media    
  Fall - 16   Status:  Available
 
Weeknight:   Tue 6:00PM - 9:00PM
27 Sep 2016 to 13 Dec 2016
Number of Sessions: 12 Sessions
Course Fees:   Flat Fee non-credit    $745.00
Potential Price Adjustments:
  3.60 CEUs
Campus:   St. George Campus
Delivery Options:  IN-CLASS
Instructors: Donna Papacosta, B.A., M.P.A.
 
  2875 - 054 Foundations of Digital Communications Strategy and Social Media    
  Fall - 16   Status:  Available
 
Livestream:   27 Sep 2016 to 16 Dec 2016
Number of Sessions: 12 Sessions
Course Fees:   Flat Fee non-credit    $745.00
Potential Price Adjustments:
 
Delivery Options:  ON-LINE
Instructors: Alison Garwood-Jones, B.A.(Hons), M.A.
 
  2875 - 051 Foundations of Digital Communications Strategy and Social Media    
  Fall - 16   Status:  Available
 
Weeknight:   Wed 6:00PM - 9:00PM
28 Sep 2016 to 14 Dec 2016
Number of Sessions: 12 Sessions
Course Fees:   Flat Fee non-credit    $745.00
Potential Price Adjustments:
  3.60 CEUs
Campus:   St. George Campus
Delivery Options:  IN-CLASS
Instructors: Alison Garwood-Jones, B.A.(Hons), M.A.
 
  2875 - 055 Foundations of Digital Communications Strategy and Social Media    
  Fall - 16   Status:  Available
 
Livestream:   28 Sep 2016 to 16 Dec 2016
Number of Sessions: 12 Sessions
Course Fees:   Flat Fee non-credit    $745.00
Potential Price Adjustments:
 
Delivery Options:  ON-LINE
Instructors: Donna Papacosta, B.A., M.P.A.
 
  2875 - 056 Foundations of Digital Communications Strategy and Social Media    
  Winter - 17   Status:  Available
 
Section Schedule:
  Date and Time TBA
Course Fees:   Flat Fee non-credit    $745.00
Potential Price Adjustments:
 
Delivery Options:  HYBRID
 
  2875 - 057 Foundations of Digital Communications Strategy and Social Media    
  Winter - 17   Status:  Available
 
Section Schedule:
  Date and Time TBA
Course Fees:   Flat Fee non-credit    $745.00
Potential Price Adjustments:
 
Campus:   St. George Campus
Delivery Options:  IN-CLASS
 
  2875 - 058 Foundations of Digital Communications Strategy and Social Media    
  Winter - 17   Status:  Available
 
Section Schedule:
  Date and Time TBA
Course Fees:   Flat Fee non-credit    $745.00
Potential Price Adjustments:
 
Campus:   St. George Campus
Delivery Options:  IN-CLASS
 
  2875 - 059 Foundations of Digital Communications Strategy and Social Media    
  Winter - 17   Status:  Available
 
Section Schedule:
  Date and Time TBA
Course Fees:   Flat Fee non-credit    $745.00
Potential Price Adjustments:
 
Campus:   St. George Campus
Delivery Options:  IN-CLASS
 
  2875 - 060 Foundations of Digital Communications Strategy and Social Media    
  Winter - 17   Status:  Available
 
Section Schedule:
  Date and Time TBA
Course Fees:   Flat Fee non-credit    $745.00
Potential Price Adjustments:
 
Campus:   St. George Campus
Delivery Options:  IN-CLASS
 
  2875 - 061 Foundations of Digital Communications Strategy and Social Media    
  Winter - 17   Status:  Available
 
Section Schedule:
  Date and Time TBA
Course Fees:   Flat Fee non-credit    $745.00
Potential Price Adjustments:
 
Delivery Options:  ON-LINE
 
  2875 - 062 Foundations of Digital Communications Strategy and Social Media    
  Winter - 17   Status:  Available
 
Section Schedule:
  Date and Time TBA
Course Fees:   Flat Fee non-credit    $745.00
Potential Price Adjustments:
 
Delivery Options:  ON-LINE