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0945 Essentials of Competitive Intelligence

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Course Description

Competitive intelligence helps companies learn everything they can about their competitors and the competitive environment. In this course, you'll learn how to gather the information your organization needs to make the most of its market opportunities and design the right strategic plan. You'll identify competitive intelligence needs and accumulate, analyze and synthesize different kinds of information. You'll understand your ethical responsibilities with respect to intelligence gathering and be able to communicate your findings clearly.

Learning Outcomes

  • Identify and respond to an organization's intelligence needs.
  • Gain access to primary and secondary sources of information, both internal and external.
  • Apply basic analytical models, such as inductive and deductive reasoning, network analysis and alternate thinking.
  • Communicate findings in the right format.


0978 Marketing: An Introduction

This course may be applied towards the SCS Certificate(s) in


  0945 - 030 Essentials of Competitive Intelligence    
  Fall - 15   Status:  Available
Section Schedule:   Mon 6:00PM - 9:00PM
21 Sep 2015 to 30 Nov 2015
Class Schedule: 10 Sessions
Course Fees:   Flat Fee non-credit    $745.00
Campus:   St. George Campus
Delivery Options:  IN-CLASS
Instructors: Ronald Purcell, B.Comm., M.B.A.
  Section Notes:  

There is no class on the Thanksgiving holiday weekend.

Textbooks are required for this class. Go here for instructions on how to order your textbook.

Final Exam will be held on the last scheduled date of the course.