School of Continuing Studies



0945 Essentials of Competitive Intelligence

 Email this information to yourself or a friend
 Remind me of this course at a later date


Course Details

Aimed at optimizing a company's market opportunities, competitive intelligence (CI) is the process of gathering and analyzing strategic information about competitors and the competitive environment. In this course, you will learn how to: identify CI needs; accumulate, analyze and synthesize different kinds of information; understand your ethical responsibilities with respect to intelligence gathering; and communicate your findings.

Learner Outcomes

  • Ability to identify and respond to an organization's intelligence needs
  • Knowledge of methods for gaining access to internal, external, primary and secondary sources of information
  • Ability to apply basic analytical models, such as inductive and deductive reasoning, network analysis, and alternate thinking

    • Prerequisites

    There are no prerequisites for this course.

    Recommendations

     


    This course may be applied towards the SCS Certificate(s) in

    Marketing



    Sections

      0945 - 026 Essentials of Competitive Intelligence    
      Fall - 13   Status:  Available
     
    Section Schedule(s):   Mon 6:00PM - 9:00PM
    16 Sep 2013 to 25 Nov 2013
    Number of Sessions: : 10
    Tuition Option(s):   Flat Fee non-credit    $695.00
    Potential Price Adjustment(s):
    		 
    Campus:   St. George Campus
    Instruction Method:  IN-CLASS
    Instructors: Ronald Purcell, B.Comm., M.B.A.
      Section Note(s):  

    There is no class on Monday, Oct 8, 2012. (Thanksgiving)

      
      Receipt Note(s):  Textbooks are required. Please contact U of T BookStore at 416-640-5840 or www.uoftbookstore.com. There is no class October 14, 2013, Thanksgiving Day.  
     
      0945 - 027 Essentials of Competitive Intelligence    
      Winter - 14   Status:  Available
     
    Section Schedule(s):   Mon 6:00PM - 9:00PM
    13 Jan 2014 to 24 Mar 2014
    Number of Sessions: : 10
    Tuition Option(s):   Flat Fee non-credit    $695.00
    Potential Price Adjustment(s):
    		 
    Campus:   St. George Campus
    Instruction Method:  IN-CLASS
    Instructors: Ronald Purcell, B.Comm., M.B.A.
      Receipt Note(s):  Textbooks are required. Please contact U of T BookStore at 416-640-5840 or www.uoftbookstore.com. There is no class February 17, 2014, Family Day.  
     



    University of Toronto School of Continuing Studies
    158 St. George Street, Toronto, Ontario. M5S 2V8 | (Ph) 416 978-2400 | (Fax) 416 978-6666 | learn@utoronto.ca