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0945 Essentials of Competitive Intelligence

Course Description

Competitive intelligence helps companies learn everything they can about their competitors and the competitive environment. In this course, you'll learn how to gather the information your organization needs to make the most of its market opportunities and design the right strategic plan. You'll identify competitive intelligence needs and accumulate, analyze and synthesize different kinds of information. You'll understand your ethical responsibilities with respect to intelligence gathering and be able to communicate your findings clearly.

Learning Outcomes

  • Identify and respond to an organization's intelligence needs.
  • Gain access to primary and secondary sources of information, both internal and external.
  • Apply basic analytical models, such as inductive and deductive reasoning, network analysis and alternate thinking.
  • Communicate findings in the right format.


0978 Marketing: An Introduction

This course may be applied towards the SCS Certificate(s) in

Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.