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0945 Essentials of Competitive Intelligence

Course Details

Aimed at optimizing a company's market opportunities, competitive intelligence (CI) is the process of gathering and analyzing strategic information about competitors and the competitive environment. In this course, you will learn how to: identify CI needs; accumulate, analyze and synthesize different kinds of information; understand your ethical responsibilities with respect to intelligence gathering; and communicate your findings.

Learner Outcomes

  • Ability to identify and respond to an organization's intelligence needs
  • Knowledge of methods for gaining access to internal, external, primary and secondary sources of information
  • Ability to apply basic analytical models, such as inductive and deductive reasoning, network analysis, and alternate thinking
  • Prerequisites

    There are no prerequisites for this course.

    This course may be applied towards the SCS Certificate(s) in

    Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.