Aimed at optimizing a company's market opportunities, competitive intelligence (CI) is the process of gathering and analyzing strategic information about competitors and the competitive environment. In this course, you will learn how to: identify CI needs; accumulate, analyze and synthesize different kinds of information; understand your ethical responsibilities with respect to intelligence gathering; and communicate your findings.
Ability to identify and respond to an organization's intelligence needs
Knowledge of methods for gaining access to internal, external, primary and secondary sources of information
Ability to apply basic analytical models, such as inductive and deductive reasoning, network analysis, and alternate thinking
There are no prerequisites for this course.
This course may be applied towards the SCS Certificate(s) in