This course examines how creative techniques can be used in the planning, development, implementation and control of sales promotion programs. We will use real-life campaigns--successful, compromised and failed--to identify critical factors for success and best practices in the field.
Understanding of the purpose of sales promotion
Familiarity with different techniques, including joint promotions, price promotions, and off-the-shelf promotions
Knowledge of the necessary steps to implement an integrated market strategy
Ability to research and evaluate your promotion
SCS 2119 Tools & Fundamentals of Retail Merchandising
This course may be applied towards the SCS Certificate(s) in