Course Details
This course examines how creative techniques can be used in the planning, development, implementation and control of sales promotion programs. We will use real-life campaigns--successful, compromised and failed--to identify critical factors for success and best practices in the field.
Learner Outcomes
Understanding of the purpose of sales promotion
Familiarity with different techniques, including joint promotions, price promotions, and off-the-shelf promotions
Knowledge of the necessary steps to implement an integrated market strategy
Ability to research and evaluate your promotion
Prerequisites
SCS 2119 Tools & Fundamentals of Retail Merchandising
This course may be applied towards the SCS Certificate(s) in
Sections
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2117 - 019
Creating Consumer-Oriented Merchandising Programs
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Fall - 13
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Status:
Available
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Section Schedule(s):
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24 Sep 2013 to 17 Dec 2013
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Tuition Option(s):
Flat Fee
non-credit
$695.00
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Potential Price Adjustment(s):
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Receipt Note(s): Course access information will be e-mailed on September 24, 2013. It takes at least 3 business days for the information to become available. Textbooks are required. Please contact U of T Bookstore at 416-640-5840 or www.uoftbookstore.com. |
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2117 - 020
Creating Consumer-Oriented Merchandising Programs
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Winter - 14
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Status:
Available
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Section Schedule(s):
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28 Jan 2014 to 3 May 2014
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Tuition Option(s):
Flat Fee
non-credit
$695.00
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Potential Price Adjustment(s):
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Receipt Note(s): Course access information will be e-mailed on Jan 28, 2014. It takes at least 3 business days for the information to become available. Textbooks are required. Please contact U of T Bookstore at 416-640-5840 or www.uoftbookstore.com. |
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2117 - 021
Creating Consumer-Oriented Merchandising Programs
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Spring/Summer - 14
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Status:
Available
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Section Schedule(s):
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1 May 2014 to 26 Jul 2014
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Tuition Option(s):
Flat Fee
non-credit
$695.00
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Potential Price Adjustment(s):
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Receipt Note(s): Course access information will be sent on May 1, 2014. It takes at least 3 business days for the access information to become available.
Textbooks are required. Please contact U of T Book Store at 416-640-5850 or www.uoftbookstore.com. |
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