This foundation course in Web marketing combines the strategic, financial, technical and creative essentials of a business's Internet marketing presence. We will cover the elements of online design, development, advertising and sales, and will examine the role of social media sites, accessibility, search engine optimization (SEO), e-mail marketing, display and affiliate advertising in digital marketing.
Understanding of the importance of Web marketing in today's competitive global environment
Familiarity with the overall Web marketing process and with fundamental Web marketing concepts
Ability to apply the Web marketing process to practical Web marketing problems and situations
There are no prerequisites for this course.
This course may be applied towards the SCS Certificate(s) in