2118 Tools & Fundamentals of Web Marketing

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Course Details

This foundation course in Web marketing combines the strategic, financial, technical and creative essentials of a business's Internet marketing presence. We will cover the elements of online design, development, advertising and sales, and will examine the role of social media sites, accessibility, search engine optimization (SEO), e-mail marketing, display and affiliate advertising in digital marketing.

Learner Outcomes

  • Understanding of the importance of Web marketing in today's competitive global environment
  • Familiarity with the overall Web marketing process and with fundamental Web marketing concepts
  • Ability to apply the Web marketing process to practical Web marketing problems and situations
  • Prerequisites

    There are no prerequisites for this course.

    Recommendations

     


    This course may be applied towards the SCS Certificate(s) in




    Sections

      2118 - 041 Tools & Fundamentals of Web Marketing    
      Spring/Summer - 14   Status:  Canceled
     
    Section Schedule(s):
      Date and Time TBA
    Tuition Option(s):   Flat Fee non-credit    $695.00
    Potential Price Adjustment(s):
     
    Instruction Method:  ON-LINE
    Instructors: Ken K. Wong, P.C.M., B.Sc., M.B.A., D.B.A
      Receipt Note(s):  Course access information will be e-mailed on May 1, 2014. Late registrants need to wait 3 business days for the information. Textbooks are required. Please contact U of T Bookstore at 416-640-5840 or www.uoftbookstore.com.  
     
      2118 - 045 Tools & Fundamentals of Web Marketing    
      Spring/Summer - 14   Status:  Canceled
     
    Section Schedule(s):
      Date and Time TBA
    Tuition Option(s):   Flat Fee non-credit    $695.00
    Potential Price Adjustment(s):
     
    Campus:   St. George Campus
    Instruction Method:  IN-CLASS
    Instructors: Michelle Corsano, B. Comm.
      Receipt Note(s):  Textbooks are required. Please contact U of T BookStore at 416-640-5840 or www.uoftbookstore.com.  
     



    University of Toronto School of Continuing Studies
    158 St. George Street, Toronto, Ontario. M5S 2V8 | (Ph) 416 978-2400 | (Fax) 416 978-6666 | learn@utoronto.ca