Strategic Copywriting

If you can write concise, persuasive online content, you'll always be in demand. This certificate program will help you learn to write short, tight copy for commercial websites, blogs or social media platforms. The program is geared to people who work in marketing, communications or public relations, or who might need to create a website. Over the course of the program, you'll learn how to engage and persuade online audiences, drive traffic to websites, blogs and landing pages, design relevant visuals, optimize a site's usability and maximize search engine results. Learn to brainstorm, outline, summarize, and edit using generative AI tools, while applying critical thinking skills to fact-check, customize, and improve the AI writing outputs. Your instructors will share real-world experiences in strategic web writing, design and display of information and up-to-date techniques for building an online following.