Multimedia Storytelling & Content Marketing

How do you weave words, graphics, audio and video into a coherent and compelling design? How do you know which platforms and media to include? This new certificate will unveil the art of visual storytelling. It's geared to marketers, community managers, communications professionals, brand managers and entrepreneurs working in the private, public and not-for-profit sectors. You'll learn about content creation, brand journalism, scriptwriting, video and audio production, photography and data visualization. You’ll also hone your content writing skills, which is one of the most important skillsets in content marketing. instructors are industry leaders in marketing communications, brand management, journalism and the creative arts. They'll share their insights into storytelling, production and design and provide feedback on the portfolio of work you create. The program offers a range of digital and online technologies you can access anywhere and anytime.