Whether you're new to digital marketing or looking to master new skills to advance your marketing career, you'll learn the best practices for this critical, fast-growing online channel. The program covers the foundations of the field as well as the specialist disciplines of search engine marketing and social media marketing. You'll learn how to fill specialist, leadership and management roles and use digital marketing to achieve measurable return on investment (ROI). Expect a mix of lectures and readings, case studies, exercises and assignments.
Digital Marketing Management
Courses
Required
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2844
Foundations of Digital Strategy and Marketing Management
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2844A
Digital Marketing Strategy
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2844B
Digital Marketing Channels
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2845
Search Engine Marketing
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2845A
Foundations of Search Engine Optimization (SEO): Strategies to Build Trust & Stand Out on Google
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2845B
Foundations of Pay-Per-Click (PPC) Management: Tactics and Strategy to Drive Growth
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2846
Social Media Strategy
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