If you want to work in the fast-growing field of marketing, this certificate program will teach you the fundamentals of how to create, sustain and increase demand for any product or service. You'll explore new ways to identify and interact with consumers online and offline. You'll develop foundational skills and expertise across a range of traditional, digital and social platforms, and use them to build and execute marketing strategies that get measurable results. You'll learn more about the marketing areas most relevant to you. All courses are taught by working professionals who bring both traditional and cutting-edge perspectives.
Marketing
Courses
Required Course
1 Course(s)
1 Course(s)
Elective
3 Course(s)
4 Course(s)
-
0087
Strategic Customer Relationship Management and Sales
-
2844
Foundations of Digital Strategy and Marketing Management
-
2875
Foundations in Digital Communications Strategy & Social Media in the Age of AI
-
3040
Foundations of Marketing Research
-
3134
Foundations of Advertising
-
3220
Foundations of Competitive Intelligence
-
2923
Foundations of Brand Management
-
4095
B2B Marketing: Fueling Revenue Growth
electives option 1
4 Course(s)
0 Course(s)
-
0087
Strategic Customer Relationship Management and Sales
-
2844A
Digital Marketing Strategy
-
2844B
Digital Marketing Channels
-
2875
Foundations in Digital Communications Strategy & Social Media in the Age of AI
-
3040
Foundations of Marketing Research
-
3134
Foundations of Advertising
-
3220
Foundations of Competitive Intelligence
-
2923
Foundations of Brand Management
-
4095
B2B Marketing: Fueling Revenue Growth
electives option 2
4 Course(s)
0 Course(s)
-
2875A
Digital Communications Strategy: Defining Your Business Objective
-
2875B
Digital Communications Strategy: Content Marketing and Distribution
-
0087
Strategic Customer Relationship Management and Sales
-
2844
Foundations of Digital Strategy and Marketing Management
-
3040
Foundations of Marketing Research
-
3134
Foundations of Advertising
-
3220
Foundations of Competitive Intelligence
-
2923
Foundations of Brand Management
-
4095
B2B Marketing: Fueling Revenue Growth
elective option 3
5 Course(s)
0 Course(s)
-
2844A
Digital Marketing Strategy
-
2844B
Digital Marketing Channels
-
2875A
Digital Communications Strategy: Defining Your Business Objective
-
2875B
Digital Communications Strategy: Content Marketing and Distribution
-
3040
Foundations of Marketing Research
-
3134
Foundations of Advertising
-
3220
Foundations of Competitive Intelligence
-
2923
Foundations of Brand Management
-
0087
Strategic Customer Relationship Management and Sales
-
4095
B2B Marketing: Fueling Revenue Growth