Strategic Public Relations

Learn how businesses, governments and individuals use PR to create and maintain stakeholder relationships, drive business results and protect reputations. Whether you are new to public relations, a seasoned communications professional or a manager interested in better understanding the strategic PR landscape, you will find this certificate key to mastering public relations skills and strategies to advance in your career. This program will teach you to create PR plans, messages and narratives; leverage social and digital media; handle media relations, crisis communications and reputation management - and more. Taught by seasoned practitioners, the program pays particular attention to the Internet and the rise of social media, new realities for traditional media and demographic and cultural change.