If you want to work in the fast-growing field of marketing, this certificate program will teach you the fundamentals of how to create, sustain and increase demand for any product or service. You'll explore new ways to identify and interact with consumers online and offline. You'll develop foundational skills and expertise across a range of traditional, digital and social platforms, and use them to build and execute marketing strategies that get measurable results. You'll learn more about the marketing areas most relevant to you. All courses are taught by working professionals who bring both traditional and cutting-edge perspectives.
Marketing
Language of Delivery
English
Courses
Required Course
Minimum Required
1 Course(s)
Maximum Allowed
1 Course(s)
Elective Courses
Minimum Required
3 Course(s)
Maximum Allowed
4 Course(s)
-
In place of 2844, you may instead take both 2844A and 2844B
2844 Foundations of Digital Strategy and Marketing Management -
In place of 2875, you may instead take both 2875A and 2875B
2875 Foundations in Digital Communications Strategy & Social Media in the Age of AI -
3040
Foundations of Marketing Research
-
3134
Foundations of Advertising
-
2923
Foundations of Brand Management
-
4095
B2B Marketing: Fueling Revenue Growth
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