2844A - Digital Marketing Strategy

Course Description

There’s a thriving digital marketing ecosystem out there—and your organization needs to know how to move through it to create stand-out campaigns to promote products and services. In this course, you’ll get the foundation skills and strategic essentials you need to plan and deliver results in targeted communication, customer engagement, delivery and more. You’ll build your digital experience by applying customer-centric frameworks and implement integrated digital marketing strategies based on purposeful planning, strategic alignment, risk management and a digital measurement plan.

Within 4-6 weeks of successfully completing this course, you will receive your micro-credential indicating achievement of the outlined learning outcomes and competencies/skills. Micro-credentials are tamper proof, verifiable, blockchain-based and 100% digital. They can be shared on social media, including LinkedIn and Facebook, embedded in websites or downloaded as PDFs.

Learning Outcomes

By the end of this micro course, you'll be able to:

• Define and understand the digital marketing ecosystem across platforms, channels, and tactics.
• Formulate digital marketing strategy with objectives/goals that deliver business value.
• Explore the business and consumer impacts of digital transformation within the context of marketing.
• Apply customer-centric frameworks and develop practices to build digital experiences.
• Develop and maximize Digital Marketing Campaigns/Initiatives and deliver a Digital Measurement Plan.

Competencies/skills developed in this micro course include:

• Strategic Thinking
• Customer Centricity
• Marketing Strategy
• Digital Campaign Briefing and Management
• Planning and Measuring Digital Marketing

Notes

This course may be applied towards the SCS Certificate(s) in

• Advertising : Elective micro course 2844
• Digital Marketing Management : Required
• Marketing : electives option 1, elective option 3
• Marketing - Advanced : Micro Set 2844