Course Description
The Internet is everything to business. Customer engagement and delivery of your products and services depend on it. In this micro course, you’ll learn how to use paid, earned, shared, and owned digital channels to advance your marketing strategy. You’ll learn best practices for website managem...
Course Description
The Internet is everything to business. Customer engagement and delivery of your products and services depend on it. In this micro course, you’ll learn how to use paid, earned, shared, and owned digital channels to advance your marketing strategy. You’ll learn best practices for website management, email marketing, social media strategy, search engine optimization, and digital advertising. This micro course involves a blend of online webinars, readings, videos, discussion forums, quizzes, and a capstone project, all designed to help you hone your digital marketing skills.
Within 4-6 weeks of successfully completing this course, you will receive your micro-credential indicating achievement of the outlined learning outcomes and competencies/skills. Micro-credentials are tamper proof, verifiable, blockchain-based and 100% digital. They can be shared on social media, including LinkedIn and Facebook, embedded in websites or downloaded as PDFs.
Catalog Course Description
Learning Outcomes
By the end of this micro course, you'll be able to:
- Evaluate the principles of website design to improve visitor experience.
- Apply the elements of Google search engine optimization (SEO).
- Analyze social media strategy and describe popular social media platforms.
- Explain email marketing best practices.
- Identify and describe digital advertising opportunities.
Competencies/skills developed in this micro course include:
- Website Property Management
- Search Engine Optimization
- Social Media Strategy
- Email Campaign Management
- Digital Advertising
Notes
Eligible learners may apply to the Ontario Student Assistance Program (OSAP) for this micro-credential. You can find more information on our
Financial Aid page.
This course may be applied towards the SCS Certificate(s) in
