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Course Description

The Internet is everything to business. Customer engagement and delivery of your products and services depend on it. In this micro course, you’ll learn how to use paid, earned, shared, and owned digital channels to advance your marketing strategy. You’ll learn best practices for website management, email marketing, social media strategy, search engine optimization, and digital advertising. This micro course involves a blend of online webinars, readings, videos, discussion forums, quizzes, and a capstone project, all designed to help you hone your digital marketing skills.

Within 4-6 weeks of successfully completing this course, you will receive your micro-credential indicating achievement of the outlined learning outcomes and competencies/skills. Micro-credentials are tamper proof, verifiable, blockchain-based and 100% digital. They can be shared on social media, including LinkedIn and Facebook, embedded in websites or downloaded as PDFs.

Catalog Course Description

 

Learning Outcomes

By the end of this micro course, you'll be able to:

  • Evaluate the principles of website design to improve visitor experience.
  • Apply the elements of Google search engine optimization (SEO).
  • Analyze social media strategy and describe popular social media platforms.
  • Explain email marketing best practices.
  • Identify and describe digital advertising opportunities.

Competencies/skills developed in this micro course include:

  • Website Property Management
  • Search Engine Optimization
  • Social Media Strategy
  • Email Campaign Management
  • Digital Advertising

Notes

Eligible learners may apply to the Ontario Student Assistance Program (OSAP) for this micro-credential. You can find more information on our Financial Aid page.

This course may be applied towards the SCS Certificate(s) in

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Enroll Now - Select a section to enroll in
Type
Online
Dates
Mar 20, 2025 to Apr 17, 2025
Contact Hours
15.0
Delivery Options
ON-LINE  
Course Fees
Flat Fee non-credit $559.00 Click here to get more information
Instructors
Section Notes

Textbooks are not required for this class.

You will receive login information for your online classroom, Quercus (UofT Learning Management Engine) via email.

Go here for information on when you will receive your access information.

This course has a webinar component which will be recorded for review.

Scheduled Webinar Dates and Times:

  • Thursday, March 20th, 2025 - from 6:45PM to 8:15PM
  • Thursday, March 27th, 2025 - from 6:45PM to 8:15PM
  • Thursday, April 3rd, 2025 - from 6:45PM to 8:15PM
  • Thursday, April 10th, 2025 - from 6:45PM to 8:15PM
  • Thursday, April 17th, 2025 - from 6:45PM to 8:15PM

For technical requirements, please go here.

Type
Online
Dates
Jul 03, 2025 to Jul 31, 2025
Contact Hours
15.0
Delivery Options
ON-LINE  
Course Fees
Flat Fee non-credit $559.00 Click here to get more information
Instructors
Section Notes

Textbooks are not required for this class.

You will receive login information for your online classroom, Quercus (UofT Learning Management Engine) via email.

Go here for information on when you will receive your access information.

This course has a webinar component which will be recorded for review.

Scheduled Webinar Dates and Times:

  • Thursday, July 3rd, 2025 - from 6:45PM to 8:15PM
  • Thursday, July 10th, 2025 - from 6:45PM to 8:15PM
  • Thursday, July 17th, 2025 - from 6:45PM to 8:15PM
  • Thursday, July 24th, 2025 - from 6:45PM to 8:15PM
  • Thursday, July 31st, 2025 - from 6:45PM to 8:15PM

For technical requirements, please go here.

Section Schedule
Date and Time TBA
Delivery Options
ON-LINE  
Course Fees
Flat Fee non-credit $559.00 Click here to get more information
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