2875A - Digital Communications Strategy: Defining Your Business Objective

Course Description

In this micro course you’ll learn how to apply a strategic lens to all digital communications, and how it relates to building brand awareness and achieving business success. To start, you’ll learn how to formally define a business objective, then identify your target audience. Next, you’ll explore how to test the viability of that objective by performing a SWOT analysis and researching the competition. You'll emerge with a solid business case for serving your target audience with strategic and helpful content marketing, and curated stories, published consistently across your owned and social media properties.

Within 4-6 weeks of successfully completing this course, you will receive your micro-credential indicating achievement of the outlined learning outcomes and competencies/skills. Micro-credentials are tamper proof, verifiable, blockchain-based and 100% digital. They can be shared on social media, including LinkedIn and Facebook, embedded in websites or downloaded as PDFs.

Learning Outcomes

By the end of this micro course, you'll be able to:

• Define a digital communications and social media strategy
• Identify a target audience
• Formulate a SMART Objective
• Assess the value of research and perform a SWOT analysis
• Use Generative AI tools to complement audience research and SWOT analysis
• Explain the business case for content marketing and content curation for building brand awareness

Competencies/skills developed in this micro course include:

• Digital Communications
• Goal Setting
• Goal Analysis
• Content Marketing
• Content Curation
• AI Research

Notes

This course may be applied towards the SCS Certificate(s) in

• Digital Strategy & Communications Management : Micro Set 2875, micro set 2875 option 2, micro set 2875 option 3
• Marketing : electives option 2, elective option 3
• Marketing - Advanced : Micro Set 2875
• Strategic Public Relations : Micro Set 2875