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Course Description

This course introduces you to key concepts, strategies, and trends behind the extraordinary rise of ecommerce and its impact on both our professional and personal lives. Today, the “do-or-die” importance of ecommerce to modern-day business success and survival is indisputable.

This course combines conceptual learning with case study presentations of real-world online businesses and discussions on ecommerce impacting “breaking news” stories.  A primary outcome of the course is the ability to research, strategize, and develop a preliminary business plan for an online business.  

Learning Outcomes

  • Understand the terminology, key trends, core sales, marketing & infrastructure needs of ecommerce
  • Recognize the technical, strategic and operational demands of starting and running an online business
  • Review the most common online business and sales models and understand how they can be used to create a successful omnichannel online business
  • Develop a start-up strategy for an online business with consideration given to a target market, value proposition, market offering, and financial model
  • Research, conceptualize, and develop a preliminary business plan for an online business 

Notes

Please note, this course was previously named Online Business Fundamentals & Strategies.

This course may be applied towards the SCS Certificate(s) in

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Type
Online
Dates
May 06, 2025 to Jul 08, 2025
Contact Hours
30.0
Delivery Options
ON-LINE  
Course Fees
Flat Fee non-credit $769.00 Click here to get more information
Section Notes
<p>Textbooks are not required for this class.</p> <p>You will receive login information for your online classroom, Quercus (UofT Learning Management Engine) via email.</p><p><a href="http://learn.utoronto.ca/e/accessinfo">Go here for information on when you will receive your access information</a>.</p> <p>This course has a webinar component which will be recorded for review.</p> <p>Scheduled Webinar Dates and Times:</p> <ul><li>Tuesday, May 6th, 2025 - from 7:00PM to 9:00PM</li><li>Tuesday, May 13th, 2025 - from 7:00PM to 9:00PM</li><li>Tuesday, May 20th, 2025 - from 7:00PM to 9:00PM</li><li>Tuesday, May 27th, 2025 - from 7:00PM to 9:00PM</li><li>Tuesday, June 3rd, 2025 - from 7:00PM to 9:00PM</li><li>Tuesday, June 10th, 2025 - from 7:00PM to 9:00PM</li><li>Tuesday, June 17th, 2025 - from 7:00PM to 9:00PM</li><li>Tuesday, June 24th, 2025 - from 7:00PM to 9:00PM</li><li>Tuesday, July 1st, 2025 - from 7:00PM to 9:00PM</li><li>Tuesday, July 8th, 2025 - from 7:00PM to 9:00PM</li></ul> <p><a href="https://learn.utoronto.ca/e/techrequirements">For technical requirements, please go here</a>.</p>
Section Schedule
Date and Time TBA
Delivery Options
ON-LINE  
Course Fees
Flat Fee non-credit $769.00 Click here to get more information
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