3213 - Business Writing
Course Description
This industry-driven course focuses on business writing deliverables and grounds students in the writing process, providing them with strategies to capture the attention of a perpetually distracted audience. We will extend the principles of good writing to the task of structuring and preparing engaging business documents, as well as to creating a professional social media profile. Explore some of the most common errors made in business communications today and learn how to emulate the narrative style of today’s most influential business leaders. If you wish to strengthen your written communication skills and advance in your workplace, or gain a competitive edge in securing a desired role, this course is for you. Organizations wishing to support their employees in sharpening their business writing skills will find this course fits their needs.Learning Outcomes
- Understand the writing process and how to plan, draft, edit, and format a business communication.
- Apply the principles of good writing to all business communications, including narrative and corporate storytelling techniques.
- Create a compelling online profile.
- Know how to avoid common grammar, style, and usage errors.
Notes
This course replaces 1348 The Business Approach to Writing.
This course is equivalent to 3213A Writing Effectively for Business and 3213B Mastering Business Writing (combined).
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This course is recognised by the following association(s). Click on the association name for details.
This course may be applied towards the SCS Certificate(s) in
- Business Communications : Required Courses
- Business Management : Selection Group 1, Selection Group 2A, Selection Group 3B, Selection Group 4A
- Marketing - Advanced : Main Courses