3829 - Podcasting: Strategy and Success
Course Description
More than 1.5 million people around the world now host their own podcasts, with thousands more launching every week. In this course, you’ll learn how to launch a successful podcast on a budget from your home. You’ll review all technical aspects of production, and explore strategies to reach global audiences, create intimate connections with listeners, and provide sought-after content. By the end of the course, you’ll be equipped with the knowledge, resources, and confidence to start and market your own show, while maximizing revenue streams.Learning Outcomes
- Distinguish a great podcast idea and create a success strategy
- Understand podcast fundamentals to ensure success
- Review the podcast process: pre-production, creative, recording, editing and post production
- Understand how to market your show with a focus on audience growth, platforms, and audio ads
- Evaluate the different ways to earn money from podcasts, review sponsorship rate cards, and how much to charge for ad slots
Notes
Terms Offered: Winter*
*Please note that course offerings are contingent on a variety of factors and that unforeseen circumstances may require an occasional course cancellation or other change of plan.
This course may be applied towards the SCS Certificate(s) in
- Marketing - Advanced : Main Courses