3155 - Foundations of Multimedia Storytelling

Course Description

In today’s complex media landscape, successful organizations need people with strong storytelling skills to effectively communicate key messages, leverage the power of AI and foster brand loyalty across multiple platforms. You'll learn how to tell coherent brand narratives that translate into compelling stories across mediums like photography, video, podcasts, and social media. You'll work with like-minded colleagues to plan and produce an integrated campaign that marries strategy and creative to achieve key objectives and reach a defined target audience through the web, social, and traditional media. And, you'll learn best practices across multiple media formats, gain practical skills for using AI to aid in the storytelling ideation process and explore the role that legal and ethical issues have in digital content initiatives.

Learning Outcomes

• Analyze the structure and elements of a multimedia campaign and brand storytelling.
• Develop an omni-channel strategy in response to a project brief.
• Create and produce a script and media presentation that meets all objectives.
• Better understand the legal and ethical framework in which you are working.
• Apply what you learn to a project related to your current employment or to a personal initiative.

Recommendations

Strong writing skills and social media knowledge. This program is designed for individuals who are familiar with and are active online, on various social media and mobile platforms. If you are new to social media, we will direct you to self-study tutorial resources; however, we will not cover social media basics in this course.

This course may be applied towards the SCS Certificate(s) in

• Marketing - Advanced : Main Courses
• Multimedia Journalism : Electives
• Multimedia Storytelling & Content Marketing : Required