2844A - Digital Marketing Strategy
Course Description
Today, digital marketing is the core of how businesses connect with their customers from building awareness to capturing customers with campaigns and exceptional customer experiences. This course gives you a comprehensive foundation in the planning, tactics, and creative skills you need to build a powerful, integrated digital strategy that drives business results.
Within 4-6 weeks of successfully completing this course, you will receive your micro-credential indicating achievement of the outlined learning outcomes and competencies/skills. Micro-credentials are tamper proof, verifiable, blockchain-based and 100% digital. They can be shared on social media, including LinkedIn and Facebook, embedded in websites or downloaded as PDFs.
Learning Outcomes
By the end of this micro course, you'll be able to:
- Build a strong digital strategy that integrates various channels for maximum impact.
- Gain a solid understanding of critical digital tools, including search engine optimization (SEO), paid search advertising, social media, and email marketing.
- Learn how to use content marketing to tell your brand's story and attract your target audience.
- Understand how to use web analytics and key performance metrics to track results and optimize your campaigns
Competencies/skills developed in this micro course include:
- Strategic Thinking
- Customer Centricity
- Marketing Strategy
- Digital Campaign Briefing and Management
- Planning and Measuring Digital Marketing
Notes
Eligible learners may apply to the Ontario Student Assistance Program (OSAP) for this micro-credential. You can find more information on our Financial Aid page.This course is recognised by the following association(s). Click on the association name for details.
This course may be applied towards the SCS Certificate(s) in
- Advertising : Elective micro course 2844
- Digital Marketing Management : Required
- Marketing : electives option 1, elective option 3
- Marketing - Advanced : Micro Set 2844
Mark Jordan is a marketing and communications leader with over 25 years of brand-building experience in the agency, corporate and not-for-profit space. Mark was most recently VP Brand Strategy & Chief Communications Officer at Kids Help Phone where he led the team responsible for the overall brand strategy as well as all marketing and communications for the organization. Prior to Kids Help Phone, Mark was a Director on the Brand Strategy & Communications team at SickKids Foundation, where he co-led the launch and rollout of the award-winning and globally recognized “VS” brand campaign. Mark holds a B.A.Sc. from Ottawa University.