2844B - Digital Marketing Channels
101683552
Delivery Options
ON-LINE
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Course Description
There’s a thriving digital marketing ecosystem out there, and your organization needs to know how to move through it to create stand-out campaigns to promote your products and services. In this course, you’ll gain the foundation skills and strategic essentials you need to plan and deliver results in targeted communication, customer engagement, delivery, and more. You’ll build your digital experience by applying customer-centric frameworks and implement integrated digital marketing strategies based on purposeful planning, strategic alignment, risk management and a digital measurement plan.
Learning Outcomes
By the end of this micro course, you'll be able to:
- Evaluate the principles of website design to improve visitor experience.
- Apply the elements of Google search engine optimization (SEO).
- Analyze social media strategy and describe popular social media platforms.
- Explain email marketing best practices.
- Identify and describe digital advertising opportunities.
Competencies/skills developed in this micro course include:
- Website Property Management
- Search Engine Optimization
- Social Media Strategy
- Email Campaign Management
- Digital Advertising
Notes
Eligible learners may apply to the Ontario Student Assistance Program (OSAP) for this micro-credential. You can find more information on our Financial Aid page.This course may be applied towards the SCS Certificate(s) in
- Advertising : Elective micro course 2844
- Digital Marketing Management : Required
- Marketing : electives option 1, elective option 3
- Marketing - Advanced : Micro Set 2844
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Mark Jordan is a marketing and communications leader with over 25 years of brand-building experience in the agency, corporate and not-for-profit space. Mark was most recently VP Brand Strategy & Chief Communications Officer at Kids Help Phone where he led the team responsible for the overall brand strategy as well as all marketing and communications for the organization. Prior to Kids Help Phone, Mark was a Director on the Brand Strategy & Communications team at SickKids Foundation, where he co-led the launch and rollout of the award-winning and globally recognized “VS” brand campaign. Mark holds a B.A.Sc. from Ottawa University.