0978 - Marketing: An Introduction
106119
Delivery Options
ON-LINE
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Course Description
This foundational course will show you how and why marketing works. You'll develop the marketing skills that are valued throughout successful organizations. You'll learn everything from standard methodologies to the latest digital solutions. You'll learn basic marketing concepts, then create a comprehensive marketing plan for a business that covers evaluation, ethics, market psychology, product and service development and promotion. Other topics include pricing policies, marketing mix and channels, distribution theory, consumer behaviour, mobile marketing, online behavioural advertising and social media marketing.
Learning Outcomes
- Understand the importance and evolution of marketing in today's competitive, fast-changing global environment.
- Understand the marketing process, concepts and mix.
- Apply the marketing process to practical problems and situations.
- Create and implement an effective marketing plan.
- Allocate limited marketing resources in a strategic way.
This course is recognised by the following association(s). Click on the association name for details.
This course may be applied towards the SCS Certificate(s) in
- Business Management : Selection Group 1, Selection Group 2A, Selection Group 3A
- Marketing : Required Course
- Marketing - Advanced : Main Courses
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Bhupesh Shah is a small business marketing consultant with almost 30 years of experience. His specialties include strategy, marketing, digital media, and diversity. He has shared his insights on national television, radio, syndicated newspapers and publications. Bhupesh previously worked as Social Media Program Coordinator and Professor at Seneca College, co-authored a marketing textbook and is the recipient of a McGraw-Hill Ryerson Innovation in Teaching Award. Bhupesh has held marketing and sales positions at Shrader, Karcher, Clorox, and Canadian Tire. He holds an MBA from York University and a BSc from the University of Toronto. He serves on the EMBA/MBA Innovation Leadership program advisory committee at the University of Fredericton.