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Course Description

If you’ve completed the Introduction to Service Design I – Principles and Concepts, you’re ready to delve further into a discipline that can dramatically improve productivity and quality and help your organization remain competitive. In this course, you’ll adopt a more systematic and creative approach to enhance your strategic design capabilities. You’ll use proven brainstorming techniques to generate rapid, meaningful prototypes of experiences you can evaluate. You’ll learn how to avoid common mistakes and create meaningful journey maps that allow stakeholders to share your vision.

Within 4-6 weeks of successfully completing this course, you will receive your micro-credential indicating achievement of the outlined learning outcomes and competencies/skills. Micro-credentials are tamper proof, verifiable, blockchain-based and 100% digital. They can be shared on social media, including LinkedIn and Facebook, embedded in websites or downloaded as PDFs.

Learning Outcomes

By the end of this micro course, you'll be able to:

  • Understand what tools and methods are commonly used by Service Design, and how they align to principles of the practice
  • Create meaningful Journey Maps to visualize how a person interacts with touchpoints in order to achieve a goal
  • Construct an artifact to organize the components of a service into a blueprint
  • Create new ideas by using effective brainstorming techniques
  • Develop rapid, low fidelity prototypes of experiences to evaluate ideas and present them to stakeholders

Competencies/skills developed in this micro course include:

  • Journey Mapping
  • Service Blueprinting
  • Ideation Facilitation
  • Prototyping

Notes

This course can be applied to the Service Design certificate

Eligible learners may apply to the Ontario Student Assistance Program (OSAP) for this micro-credential. You can find more information on our Financial Aid page.

Prerequisites

{{3749A}} or equivalent knowledge.

This course may be applied towards the SCS Certificate(s) in

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Enroll Now - Select a section to enroll in

Language of Delivery
English
Type
Online with Real Time Meetings
Days
T
Time
8:00PM to 9:30PM
Dates
Nov 10, 2026 to Dec 15, 2026
Schedule and Location
Contact Hours
18.0
Delivery Options
ON-LINE  
Course Fees
Instructors

Section Notes

Textbooks are not required for this class. 

You will receive login information for your online classroom, Quercus (UofT Learning Management Engine) via email.

Go here for information on when you will receive your access information.

This course has a webinar component which will be recorded for review.

Please note, there may be variability in length due to the course content covered, a detailed schedule will be available on the Quercus course site.

For technical requirements, please go here.

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