4098 - Service Design Ideation & Testing
Course Description
The emerging discipline of service design can help your organization remain competitive through systematic, creative approaches that build better services. In this six-week course, you’ll explore the fundamentals and principles of design ideation and prototyping to improve customer and employee experiences. Upon completion of this course, you will be ready to become a service design ambassador who can generate, evaluate, and test ideas; present results and revisions to decision makers; and advocate for holistic systems of solutions in addition to standalone products and services.
Within 4-6 weeks of successfully completing this course, you will receive your micro-credential indicating achievement of the outlined learning outcomes and competencies/skills. Micro-credentials are tamper proof, verifiable, blockchain-based and 100% digital. They can be shared on social media, including LinkedIn and Facebook, embedded in websites or downloaded as PDFs.
Learning Outcomes
By the end of this micro course, you'll be able to:
- Understand how to approach Service Design as multichannel systems of solutions
- Implement ideation techniques that will help you generate great ideas
- Evaluate and prioritize ideas
- Practice using different degrees of fidelity to prototype and test designs
- Apply best practices for presenting test results & design revisions to decision-makers
Competencies/skills developed in this micro course include:
- Ideation
- Research Planning & Facilitation
- Concepting
- Design Validation & Testing
- Stakeholder Communication
Notes
This course can be applied to the Service Design certificate.
Eligible learners may apply to the Ontario Student Assistance Program (OSAP) for this micro-credential. You can find more information on our Financial Aid page.
Prerequisites
- {{3749A}}, or equivalent knowledge.
- {{3749B}}, or equivalent knowledge.
This course may be applied towards the SCS Certificate(s) in
- Service Design : Required Courses
Alyssa Hatfield is a design and strategy leader with over 10 years of experience in creating exceptional user experiences. Alyssa is currently a managing partner at the innovation consulting firm Brewer & Hatfield, where she advises corporate clients on how to get to deep customer insights and apply them to designing for the future. She is also an instructor in Advanced Product Design at Stanford University, the capstone class for the prestigious d.school program. Prior to Stanford, Alyssa was Director of Strategy and project manager at Jump Associates in the San Francisco Bay Area, where she led teams in using Design Thinking to unlock new growth opportunities for clients across tech, finance, retail, and healthcare. Alyssa holds a BS from Cornell University in Business & Hospitality Management.