2802 - Advanced Strategic Copywriting
Course Description
You already understand the basics of copywriting due to job experience or having taken 1344 Copywriting That Sells. In this course, you'll take your strategic thinking, creativity, storytelling, and writing skills to the next level. You'll learn how to strategize and plan advertising, email, and content marketing campaigns. You'll also master coming up with creative campaign ideas, including headlines and slogans. In addition, you'll expand your project repertoire to include email campaigns, television commercials, lead generation, e-commerce, sales enablement content, and more. Throughout the course, we'll cover smart and ethical ways to use AI tools.
This course was formerly called Online & Social Media Copywriting.
Learning Outcomes
- Go beyond basics to take your strategic thinking, creativity, storytelling, and writing skills to the next level.
- Expand your project repertoire with email campaigns, television commercials, lead generation, e-commerce, and sales enablement content.
- Know how to work effectively within a marketing project team — as the writer, or as the writer/manager
Recommendations
1344 Copywriting that Sells and 3681 Writing Digital Content
This course may be applied towards the SCS Certificate(s) in
- Marketing - Advanced : Required Courses
- Strategic Copywriting : Required
