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Course Description

This course familiarizes you with a range of tactics to grow an online business. You'll learn about audience research, online marketing strategies and web analytics. Discover how to interpret web data so you can drive high-quality traffic to your website through search engine optimization (SEO), digital advertising and engaging user experiences. You’ll understand how to attract, engage and retain customers while familiarizing yourself with widely-used tools in the industry. Class assignments allow you to demonstrate your knowledge by creating a management presentation that includes data analysis and strategic optimizations.

Learning Outcomes

  • Apply key ecommerce/online business tools, including cutting-edge AI platforms.
  • Understand web-based marketing and audience research.
  • Learn how to optimize the digital customer-experience.
  • Get to know website design and effective content creation strategies.
  • Leverage tools to design, manage and optimize an online marketing program

This course may be applied towards the SCS Certificate(s) in

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Enroll Now - Select a section to enroll in

Type
Online with Real Time Meetings
Days
W
Time
7:00PM to 8:30PM
Dates
May 13, 2026 to Jul 22, 2026
Schedule and Location
View Details
Contact Hours
30.0
Delivery Options
ON-LINE  
Course Fees
Flat Fee non-credit $799.00 Click here to get more information
Instructors

Section Notes

There are no classes on the Canada Day holiday weekend.

Textbooks are not required for this class.

You will receive login information for your online classroom, Quercus (UofT Learning Management Engine) via email.

Go here for information on when you will receive your access information.

This course has a webinar component which will be recorded for review.

Scheduled Webinar Dates and Times:

  • Wednesday, May 13th, 2026 - from 7:00PM to 8:30PM
  • Wednesday, May 20th, 2026 - from 7:00PM to 8:30PM
  • Wednesday, May 27th, 2026 - from 7:00PM to 8:30PM
  • Wednesday, June 3rd, 2026 - from 7:00PM to 8:30PM
  • Wednesday, June 10th, 2026 - from 7:00PM to 8:30PM
  • Wednesday, June 17th, 2026 - from 7:00PM to 8:30PM
  • Wednesday, June 24th, 2026 - from 7:00PM to 8:30PM
  • Wednesday, July 8th, 2026 - from 7:00PM to 8:30PM
  • Wednesday, July 15th, 2026 - from 7:00PM to 8:30PM
  • Wednesday, July 22nd, 2026 - from 7:00PM to 8:30PM

For technical requirements, please go here.

 

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