2846 - Social Media Strategy

Course Description

With social media becoming the number-one online activity, a monumental shift in marketing is underway. Successful businesses and entrepreneurs no longer control information and brand - consumers and their conversations do. In this course, you'll learn about the social media landscape and new and emerging platforms. You'll learn how to make a social media plan, the best practices to engage your audiences and manage your community and how to measure the success of your campaign.

Learning Outcomes

• Research and develop a social media marketing strategy.
• Know which social networking platforms to include in your mix.
• Build and moderate online communities.
• Develop content calendars for original and user-generated content.
• Monitor social media conversations, mentions and buzz.

Recommendations

2844 Foundations of Digital Marketing Management

This course may be applied towards the SCS Certificate(s) in

• Advertising : Electives
• Digital Marketing Management : Required
• Digital Strategy & Communications Management : Require Courses Option 3, micro set 2875 option 3
• Marketing - Advanced : Main Courses