2879 - Advanced Practices in Digital Reputation Management
24418752
Delivery Options
ON-LINE
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Course Description
Take your skills to the next level with this course, the last in the Digital Strategy & Communications Management certificate. Building on what you learned in the first two courses, you'll examine emerging trends that affect marketing communications; strategies for long-term community building; ways to create creative, goal-oriented content; integrating paid, earned and owned media and analytics; and handling crisis communications. And in a real-time role playing scenario, you'll experience what it's like to be in the middle of an online crisis by developing an actionable strategy and plan to restore an organization's reputation.
Learning Outcomes
- Look closely at emerging social media trends and their impact on marketing, communications and trust.
- Identify emerging issues and strategically manage real-time crisis situations.
- Develop creative, measurable and relevant digital and social media plans and strategies.
- Blend paid, earned and shared media into a communications program.
- Know how to protect and restore an organization's reputation should a crisis arise.
Recommendations
2875 Foundations of Digital Communications Strategy & Social Media
This course may be applied towards the SCS Certificate(s) in
- Digital Strategy & Communications Management : Required Courses, Micro Set 2875, Require Courses Option 2, Require Courses Option 3, micro set 2875 option 2, micro set 2875 option 3
- Marketing - Advanced : Main Courses
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