Loading...

Course Description

This course will help you better understand your customers and market so you can make the right strategic, product and marketing decisions in your new venture. You'll use primary and secondary market research techniques and tools to understand your market opportunity and see how your product or service fits. Learn how to collect and analyze information to validate assumptions and make key decisions. Research in this course will be used in 2929 Business Model Design.

Learning Outcomes

  • Determine the size of the potential market for your business idea.
  • Understand potential competitors and their potential market share.
  • Define target customers and develop personas for interviews.
  • Learn and use advanced interviewing techniques to gain insights.
  • Incorporate primary and secondary market research data into your business strategy.

Prerequisites

2927 Foundations in Entrepreneurial Management

This course may be applied towards the SCS Certificate(s) in

Loading...

Enroll Now - Select a section to enroll in

Language of Delivery
English
Section Schedule
Date and Time TBA
Delivery Options
ON-LINE  
Course Fees
Flat Fee non-credit $559.00 Click here to get more information

Section Notes

Textbooks are not required for this class.

This course uses Quercus (UofT Learning Management Engine) to post course materials.

This course includes a live webinar component that will be recorded and made available for review. Learners are encouraged to participate in the live sessions, as attendance and engagement may be reflected in the course participation grade.

Go here for information on when you will receive your access information.

For technical requirements, please go here.

Required fields are indicated by .