2929 - Business Model Design
26101452
Delivery Options
ON-LINE
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Course Description
To start a new business, you need to find a sustainable, profitable business model that provides value to your customers. In this intensive five-week course, which follows 2928 Market Intelligence & Customer Discovery, you'll use the latest tools and entrepreneurial management techniques to determine the most viable business model for your start-up. You’ll study and discuss a variety of business models, dive into lean-start up methodology to generate insights on potential customers, and refine your value proposition accordingly.
Learning Outcomes
- Use customer feedback to refine and articulate a strong value proposition.
- Design and refine your business model through testing.
- Validate components of your business model in the marketplace.
- Determine the right revenue and pricing model for your new business.
- Understand the process and information needed to prepare a business plan.
Prerequisites
2927 Foundations in Entrepreneurial Management
2928 Market Intelligence & Customer Discovery
This course may be applied towards the SCS Certificate(s) in
- Entrepreneurship : Entrepreneurship
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Aisha Husain has over 20 years of experience in banking and finance and holds an Honours B.A. in Economic History from the University of Toronto and an M.A. in Management from Harvard University. She is currently completing her PhD in Higher Education at the University of Toronto, where her research focuses on experiential entrepreneurship education and its effect on student outcomes.