2929 - Business Model Design

Course Description

To start a new business, you need to find a sustainable, profitable business model that provides value to your customers. In this intensive five-week course, which follows 2928 Market Intelligence & Customer Discovery, you'll use the latest tools and entrepreneurial management techniques to determine the most viable business model for your start-up. You’ll study and discuss a variety of business models, dive into lean-start up methodology to generate insights on potential customers, and refine your value proposition accordingly.

Learning Outcomes

• Use customer feedback to refine and articulate a strong value proposition.
• Design and refine your business model through testing.
• Validate components of your business model in the marketplace.
• Determine the right revenue and pricing model for your new business.
• Understand the process and information needed to prepare a business plan.

This course may be applied towards the SCS Certificate(s) in

• Entrepreneurship : Entrepreneurship