2930 - Marketing & Sales for Entrepreneurs
26101616
Delivery Options
ON-LINE
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Course Description
This interactive course will teach you how to build your start-up by using the sales and marketing tactics best suited to your target customers. Learn the best way to pitch the benefits of your product or service using content marketing, social media, email and search engine marketing. We'll also explore sales, from cold calling to new social media strategies. You'll learn how to set sales and marketing goals and create a viable sales and marketing plan.
Learning Outcomes
- Understand your target customers and their buying behaviour.
- Pitch your solution to your target customers in multiple forms.
- Determine which tactics are best for your product or service.
- Measure and manage each stage of the process leading up to closing the sale.
- Develop a sales and marketing plan and define early strategic marketing goals.
Recommendations
2927 Foundations in Entrepreneurial Management or equivalent experience.
This course may be applied towards the SCS Certificate(s) in
- Entrepreneurship : Entrepreneurship
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Mark Elliott founded Venture Accelerator Partners in 2006 to provide part-time sales and marketing services to growing firms. Over that period of time, VA Partners has worked with over 200 startups and growing businesses. Some of the sales and marketing highlights for VA Partners include helping a transportation firm grow from 2 to over 50 clients, closing new revenue of $300,000 for a software firm, finding over 200 leads a year through social media for a design firm, and managing an inbound marketing strategy that consistently generates 40 leads a month. The VA Partner team is actively involved in the startup community in the GTA, KW, Hamilton, and the Golden Horseshoe. Mark has almost 20 years of sales and marketing experience including work with a leading Fortune 500 technology firm and one of the world’s largest moving and relocation companies.