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Course Description

Get the knowledge, skills and tools you need to succeed in the rapidly evolving world of public relations. In this course, you'll analyze the types of problems, opportunities, issues and situations that public relations practitioners deal with today. You'll learn how to use traditional and new techniques and social media to help solve the business challenges faced by private, public and not-for-profit organizations. 

Learning Outcomes

  • Analyze what public relations is (and is not)
  • Explain and evaluate how the RACE theory is applied to the ethical process and practice of public reactions
  • Apply research, critical thinking and problem solving skills to help solve organizational challenges
  • Summarize current and future tools and approaches to public relations management
  • Identify/analyze the role of media relations, social media and other public relations tactics for past and current news events for a variety of business sectors
  • Analyze and evaluate several communications campaigns that help manage stakeholder relationships
  • Create strategic and comprehensive communications plans 

This course is recognised by the following association(s). Click on the association name for details.

This course may be applied towards the SCS Certificate(s) in

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Section Schedule
Date and Time TBA
Delivery Options
ON-LINE  
Course Fees
Flat Fee non-credit $799.00 Click here to get more information
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