3034 - Public Relations: Advanced Practices & Case Studies
30262468
Delivery Options
ON-LINE
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Course Description
In this course, you'll examine the fundamental components of strategic public relations in more depth - how to communicate strategically, how to change public opinion and how to do it ethically. Learn how and why opinion changes - essential knowledge if you're a public relations professional seeking a competitive edge. Through case study assignments and in-class discussion, you'll learn how to identify key audiences, create compelling and strategic narratives, build strong relationships with stakeholders and use persuasion to change attitudes and behaviours.
Learning Outcomes
- Identify and manage key audiences.
- Get a strategic communications perspective on reputation management, organizational behaviour, government relations and corporate responsibility.
- Review and summarize the public relations process.
- Use advanced public relations tools and techniques to solve issues and manage crises.
- Apply effective strategic communications concepts to practical problems and real-life situations.
Recommendations
3033 Foundations of Strategic Public Relations
This course may be applied towards the SCS Certificate(s) in
- Strategic Public Relations : Required Courses, Micro Set 2875
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