3135 - Creative Strategy & Channels in Advertising
34482101
Delivery Options
ON-LINE
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Course Description
If you want to create effective advertising, this course will give you the right skills. Whether you want to work in an agency, or take on a greater marketing role, you'll learn how to take advertising campaigns from the big idea to execution. You'll learn how to work with creative teams to get the best results. You'll gain a solid theoretical foundation, explore current and historical initiatives across multiple channels and have an opportunity to apply your knowledge and skills.
Learning Outcomes
- Master the client/agency relationship to produce outstanding advertising.
- Write and deliver an effective and inspiring creative brief.
- Manage and critique creative submissions.
- Work with various media channels on integrated marketing communications.
- Apply earned-media strategies, including PR, sponsorship exploitation, branded content and others.
Recommendations
3134 Foundations of AdvertisingThis course may be applied towards the SCS Certificate(s) in
- Advertising : Required Courses
- Marketing - Advanced : Main Courses
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