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Course Description

You learned the basics of multimedia storytelling in our foundations course. You applied them to modern content marketing in the second course. Now learn the most advanced form of multimedia: the omni-channel campaign that integrates virtual and physical environments, multiple assets and technologies. This course will empower learners to build storytelling skills using a digital toolkit they will work with throughout the semester. We will build and refine the technical, creative, analytical and practical skills needed to create multimedia storytelling. Learners will capture different multimedia elements for weekly assignments to practice what they learn, and produce a final digital media project using new media technologies and tools.

Learning Outcomes

  • Recognize the strategic importance of modern storytelling & omni-channel marketing.
  • Produce stories that integrate content, media, technology and space across multiple channels.
  • Meet established standards for production quality, and ethical and legal compliance.
  • Examine conversational interfaces, chatbots, artificial intelligence, augmented reality, advanced marketing automation technologies and other emerging technologies for effectiveness and impact.
  • Develop a measurable plan with key performance objectives to deliver content on time and on budget.
  • Evaluate the key characteristics, quality and effectiveness of your strategy.

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This course may be applied towards the SCS Certificate(s) in

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Enroll Now - Select a section to enroll in

Type
Online with Real Time Meetings
Days
T
Time
6:30PM to 9:00PM
Dates
Sep 22, 2026 to Dec 08, 2026
Schedule and Location
View Details
Contact Hours
36.0
Delivery Options
ON-LINE  
Course Fees
Flat Fee non-credit $799.00 Click here to get more information

Section Notes

You will receive login information for your online classroom, Quercus (UofT Learning Management Engine) via email.

Go here for information on when you will receive your access information.

  • This course has a webinar component which will be recorded for review.
  • Webinars will be held on Tuesdays, 6:30pm - 9:00pm ET.

For technical requirements, please go here.

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