3213 - Business Writing
Course Description
This industry-driven course focuses on business writing deliverables and grounds students in the writing process, providing them with strategies to capture the attention of a perpetually distracted audience. We will extend the principles of good writing to the task of structuring and preparing engaging business documents, as well as to creating a compelling LinkedIn profile. In an era where AI is reshaping workplace communication, we'll examine when and where these resources may (and may not) serve business professionals.
Explore some of the most common errors made in business communications today and learn how to emulate the narrative style of today’s most influential business leaders. If you wish to strengthen your written communication skills and advance in your workplace, or gain a competitive edge in securing a desired role, this course is for you. Organizations wishing to support their employees in sharpening their business writing skills will find this course fits their needs.Learning Outcomes
- Understand the writing process and how to plan, draft, edit, and format a business communication.
- Apply the principles of good writing to all business communications, including narrative and corporate storytelling techniques.
- Create a compelling online profile.
- Prepare a persuasive PowerPoint presentation.
- Know how to avoid common grammar, style, and usage errors
Notes
This course replaces 1348 The Business Approach to Writing.
This course is equivalent to 3213A Writing Effectively for Business in the Age of AI and 3213B Mastering Business Writing in the Age of AI (combined).
Need PMI Professional Development Units (PDUs) to maintain your PMP and other certifications? Click here to learn more about PMI Professional Development Units.
This course is recognised by the following association(s). Click on the association name for details.
This course may be applied towards the SCS Certificate(s) in
- Business Communications : Required Courses
- Business Management : Selection Group 1, Selection Group 3A
- Marketing - Advanced : Main Courses
A former journalist and marketing executive with 20+ years as VP of Marketing and Operations at EY’s Canadian tax publishing division, Margaret Hoffman has worked across Canada, Europe, Mexico, and the US. Currently, Margaret teaches and consults on business communication and digital strategy. Her courses equip professionals to write with impact and present with confidence. For Margaret, it’s all about being clear, concise, and engaging, and her guiding principle is, “Write well, and busy people will read your emails. Speak well, and they’ll take action.” Margaret holds an Honours Bachelor of Commerce from the University of Windsor and a Master of Arts in Journalism from Western University.