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Course Description

Learn how to use competitive intelligence (CI) techniques to achieve your business goals. In this hands-on 12-week introductory course, you’ll learn how to gather intelligence and apply it strategically within ethical guidelines. You’ll explore the complete CI cycle and the various types of research and analysis techniques available to you. Whether you’re a marketer, a librarian, an analyst – anyone currently doing CI or planning to do so in the future – you’ll learn how to integrate CI into your business plans.

Learning Outcomes

  • Understand what competitive intelligence is and is not.
  • Take a strategic approach to intelligence research gathering.
  • Integrate competitive intelligence into your existing programs.
  • Create a culture of intelligence-sharing within organizations.
  • Know the ethical guidelines for competitive intelligence gathering.

This course may be applied towards the SCS Certificate(s) in

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