3681 - Writing Digital Content in the Age of AI
Course Description
Learn how to write for the booming world of content marketing! These days, most organizations are producing a steady stream of content to help promote their brand and offerings, which is why writing for these projects is such an in-demand skill. This course teaches you the insights and techniques you need to write effective website pages, blogs, social media posts, articles, videos, ebooks, white papers and more. Learn to brainstorm, outline, summarize, and edit using generative AI tools, while applying critical thinking skills to fact-check, customize, and improve the AI writing outputs. This is a hands-on course with plenty of real-world examples and assignments that reflect today's content marketing world. It's taught by an experienced expert and you'll receive practical feedback on your work.
Catalog Course Description
Learn how to write for the booming world of content marketing! These days, most organizations are producing a steady stream of content to help promote their brand and offerings, which is why writing for these projects is such an in-demand skill. This course teaches you the insights and techniques you need to write effective website pages, blogs, social media posts, articles, videos, ebooks, white papers and more. This is a hands-on course with plenty of real-world examples and assignments that reflect today's content marketing world. It's taught by an experienced expert and you'll receive practical feedback on your work.
Learning Outcomes
- Learn the basics of content marketing
- Master writing that engages an online audience.
- Know how to write effectively for websites, blogs, social media, online articles and videos.
- Understand how to research and integrate SEO keywords into your web copy.
- Boost your ability to write clear and engaging web copy that consistently gets good results.
- While using AI tools (like ChatGPT, Jasper and others) in your writing, continue to develop your own unique voice.
Notes
This course replaces 1843 Writing for the Web and 3156 Omni-Channel Content Marketing.Prerequisites
NoneRecommendations
3155 Foundations or Multimedia Storytelling
or
1344 Copywriting that Sells
This course may be applied towards the SCS Certificate(s) in
- Digital Strategy & Communications Management : Require Courses Option 2, micro set 2875 option 2
- Marketing - Advanced : Main Courses
- Multimedia Journalism : Electives
- Multimedia Storytelling & Content Marketing : Required
- Strategic Copywriting : Required
Daniel Reiter graduated from the University of Waterloo with a degree in Rhetoric & Professional Writing and subsequently from Humber College in Advertising Copywriting. However, as a copywriter, he cut his teeth in advertising agencies, big and small. With decades of experience in copywriting, content marketing, and content design. He then transitioned to the tech sector working at FreshBooks as Editor-in-Chief, and most recently at ecobee as Creative Director.