3213A - Writing Effectively for Business
Course Description
Strong writing is the best way to grab the attention of today’s distracted audiences. In this micro course, you’ll learn to sharpen your writing skills, so your work stands out. Whether you’re writing a short blog post or a longer report, you’ll apply principles of good storytelling, avoid common mistakes in usage and grammar, and eliminate repetition and jargon. We'll also consider the use of AI resources as tools to enhance efficiency and precision.
You’ll learn to plan and execute engaging pieces across all platforms, from eye-catching subject lines to longer work that springs to life.
Within 4-6 weeks of successfully completing this course, you will receive your micro-credential indicating achievement of the outlined learning outcomes and competencies/skills. Micro-credentials are tamper proof, verifiable, blockchain-based and 100% digital. They can be shared on social media, including LinkedIn and Facebook, embedded in websites or downloaded as PDFs.
Learning Outcomes
By the end of this micro course, you'll be able to:
- Use the writing process to plan, draft, edit, and format a business communication.
- Craft compelling email subject lines and messages.
- Adopt storytelling techniques to write an engaging blog post.
- Remove jargon and passive writing from your correspondence.
- Avoid common grammar, style, and usage errors.
Competencies/skills developed in this micro course include:
- Writing
- Business communication
Notes
3213A Writing Effectively for Business in the Age of AI and 3213B Mastering Business Writing in the Age of AI (combined) is equivalent to 3213 Business Writing in the Age of AI.
Eligible learners may apply to the Ontario Student Assistance Program (OSAP) for this micro-credential. You can find more information on our Financial Aid page.
This course is recognised by the following association(s). Click on the association name for details.
This course may be applied towards the SCS Certificate(s) in
- Business Communications : Required Courses
- Business Management : Selection Group 2B
- Marketing - Advanced : Micro Set 3213
A former journalist and marketing executive with 20+ years as VP of Marketing and Operations at EY’s Canadian tax publishing division, Margaret Hoffman has worked across Canada, Europe, Mexico, and the US. Currently, Margaret teaches and consults on business communication and digital strategy. Her courses equip professionals to write with impact and present with confidence. For Margaret, it’s all about being clear, concise, and engaging, and her guiding principle is, “Write well, and busy people will read your emails. Speak well, and they’ll take action.” Margaret holds an Honours Bachelor of Commerce from the University of Windsor and a Master of Arts in Journalism from Western University.