2845A - SEO & GEO: Mastering Visibility in the Age of AI Search
Course Description
Almost everyone relies on search engines during their purchase journey. Now, more than half use AI engines as well. The explosive rise of AI platforms like ChatGPT, Gemini and Co-Pilot has created a parallel and complimentary universe of discovery to standard search: generative engine optimization (GEO).
This micro course is built to equip you with the practical knowledge to optimize your brand’s presence in both search engines and generative AI engines.
Within 4-6 weeks of successfully completing this course, you will receive your micro-credential indicating achievement of the outlined learning outcomes and competencies/skills. Micro-credentials are tamper proof, verifiable, blockchain-based and 100% digital. They can be shared on social media, including LinkedIn and Facebook, embedded in websites or downloaded as PDFs.
Learning Outcomes
By the end of this micro course, you'll be able to:
- Understand what factors improve visibility in search and generative AI engines
- Perform SEO keyword and GEO topic research to create a targeted strategy.
- Strategically structure content and on-page elements to improve relevance to both humans and engines.
- Measure performance from GEO and SEO efforts.
- Identify and action opportunities for authority building.
Competencies/skills developed in this micro course include:
- Generative Engine Optimization (GEO)/Answer Engine Optimization (AEO)
- Search Engine Optimization (SEO)
- Content Marketing
- Media Outreach
Notes
Eligible learners may apply to the Ontario Student Assistance Program (OSAP) for this micro-credential. You can find more information on our Financial Aid page.
This course, in combination with 2845B, may be applied towards the SCS Certificate(s) in
This course may be applied towards the SCS Certificate(s) in
- Advertising : elective micro course 2845
- Digital Marketing Management : Required Courses
