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Course Description

More than 1.5 million people around the world now host their own podcasts, with thousands more launching every week. In this course, you’ll learn how to launch a successful podcast on a budget from your home. You’ll review all technical aspects of production, and explore strategies to reach global audiences, create intimate connections with listeners, and provide sought-after content. By the end of the course, you’ll be equipped with the knowledge, resources, and confidence to start and market your own show, while maximizing revenue streams.

Learning Outcomes

  • Distinguish a great podcast idea and create a success strategy
  • Understand podcast fundamentals to ensure success 
  • Review the podcast process: pre-production, creative, recording, editing and post production 
  • Understand how to market your show with a focus on audience growth, platforms, and audio ads
  • Evaluate the different ways to earn money from podcasts, review sponsorship rate cards, and how much to charge for ad slots

Notes

Terms Offered: Winter*

*Please note that course offerings are contingent on a variety of factors and that unforeseen circumstances may require an occasional course cancellation or other change of plan.

 

 

This course may be applied towards the SCS Certificate(s) in

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